Beatrice Baltscheffsky
Co-founder & CMO
September 23, 2022
4 min read

The Ultimate Guide to Becoming the #1 Product of the Day on Product Hunt

So, you have an amazing product that you believe deserves the spotlight, and you're eyeing that  #1 position on Product Hunt? You've come to the right place! In this guide, we'll walk you through a comprehensive strategy to increase your chances of becoming the #1 product of the day on Product Hunt like Hypertype. From pre-launch preparation to execution, we've got you covered with the tips and tricks that can make your product launch a success.

Pre-Product Hunt Preparation

1. Lay the Foundation with Numbers

Numbers matter. You want to have a solid base of upvotes to give your product the initial momentum it needs. Aim for at least 10% of your intended outreach to upvote your product. This means if you plan to reach out to 3000 people, you should target around 300 upvotes.

2. Craft a Compelling Coming Soon Page

Create a "Coming Soon" page that teases your product's value in a sentence and an eye-catching picture. Make sure you also provide a clear call to action – a link to your own site for example.

3. Engage Your Inner Circle

A week before your official launch, rally your loved ones to sign up for Product Hunt and show some love to your "Coming Soon" page. This early activity is crucial because votes carry different weights based on the voter's activity level.

Launch Day Execution

5. Timing Is Everything

Schedule your launch strategically. Aim for 09:01 Central European Time (0:01 San Francisco Time) to ensure you catch the attention of both European and American audiences.

6. Hit the Ground Running

Be ready at 09:00 to start your launch with a bang. You need about 100 upvotes within the first 45 minutes to trigger visibility to organic traffic.

7. Tapping into Global Audiences

Consider time zones worldwide. Coordinate your outreach efforts to target audiences across different time zones – from India to Dubai, Europe to the UK, and finally, the United States.

8. Personalized Outreach

Craft personalized direct messages (DMs) to potential voters. Tailor your messages to each tier of contacts you've identified.

  • Tier 1: Ask for an upvote, comment, and a 5-star review. These are your most engaged contacts.
  • Tier 2: These could be industry influencers or relevant communities. Ask for an upvote and a comment.
  • Tier 3: People who may not have a direct relationship with you but are still potential supporters. Request an upvote.

9. Utilize Private Channels

While you may not ask for public upvotes on social media, consider sending private messages to key individuals who are likely to support your launch and your product.

10. Highlight Your Assets

Ensure your Product Hunt page has all the necessary assets, including a compelling loom demo. Visual content helps potential users understand your product's value quickly.

The Path to #1

Securing the #1 spot on Product Hunt's daily leaderboard is a mix of careful planning, strategic outreach, and engaging content. By following this ultimate guide, you'll be well on your way to maximizing your chances of becoming the #1 product of the day. Remember, every successful launch takes dedication, creativity, and a bit of hustle – so go ahead and make your mark on Product Hunt!